VIAGENICS® by VIA
A proprietary, bioscience-led formulation featuring adaptogen-rich botanicals and native Australian ingredients.
Most alcohol alternatives focus on
what they remove.
VIAGENICS® focuses on what we build:
mood-lifting, clarity-forward drinking experiences — using botanicals
chosen with a bioscience mindset and deep respect for traditional use.
VIAGENICS® is not a supplement. It’s VIA’s proprietary formulation system — designed to elevate what’s in your glass.
What is VIAGENICS®
VIAGENICS® is VIA’s proprietary
formulation — a considered blend of botanicals and functional ingredients
chosen for three things:
Taste: complex, dry, premium flavour that holds up in a wine glass
Balance: a smoother, more composed drinking experience
Uplift: a brighter, more switched-on feel for social moments
We call it bioscience-led because we formulate the way you’d expect a modern beverage brand to formulate: with ingredient chemistry, published research, and real-world performance in mind — then we refine until it tastes exceptional.
(We keep our language responsible:
VIAGENICS® is designed to support your experience, not to diagnose, treat, cure
or prevent any disease. Individual experiences vary.)
VIAGENICS®
Why Amazonian botanicals?
Because some of the world’s most
potent, functional plants come from places where botanical knowledge has been
lived — not trend-led.
THE ADAPTOGENS IN VIAGENICS®
With every delicious drop of Viagenics®, you'll feel like you're getting a warm hug from nature, as it helps balance your cortisol levels, banishes brain fog, and improves focus and mental capacity.
Schisandra
Introducing Schisandra, here to boost your energy and stamina while also supporting your brain and cognitive function. This little berry, also known as Schisandra chinensis, is recognized for promoting health and vitality. Known for its potent uplifting and energizing effect, it helps to increase physical endurance and reducing fatigue. Bring on that mental clarity and focus!
L-Theanine
Hello L-Theanine, the amino acid that is here to improve your mental focus and combat stress and anxiety, in the moment and long-term. L-Theanine increases the level of neurotransmitters in the brain such as GABA and dopamine, which helps to reduce stress and anxiety, and improves focus and mental clarity
Guayusa
How about this for a superhero ingredient! With its natural way to boost your focus, alertness, and mood, Guayusa is the adaptogen that's here to bring you the ultimate functional feel-good experience and energy! This Amazonian superfood, also known as Ilex guayusa, has been used for centuries to enhance focus, alertness, and mood
Wattle Flower
Meet Wattle Flower, the active ingredient that is here to support your overall well-being. Wattle Flower is the dried flower of the Acacia Victoria. Native to Australia it is known for its anti-inflammatory, antioxidant, and antimicrobial properties. and is also believed to have a calming effect on the nervous system, which can help to reduce stress and anxiety